The underwear Waichuan was nothing unfamiliar but rarely seen to someone thermal underwear Waichuan. Reporter recently visited the provincial capital of thermal underwear market After ten years of development, it is now available in the market like thermal underwear is increasingly fancy play the can Waichuan signs many businesses in the sales of thermal underwear, industry sources said, with the The the forward fashion requirements increase, thermal underwear Waichuan became the trend. Reporter Feng Yunyun
Just pick the color, style variety
Thermal underwear look more fancy
"So no matter what brand, like the mall selling thermal underwear, now is not the same, have wanted what color, what models have." Who lives the provincial capital Shilihe near the watch over, going to buy a sets of winter wear thermal underwear, half a day shopping at the mall yesterday issued such a feeling.
Indeed true, the reporter recently visited the provincial capital market learned that, compared with previous years stereotyped image, the current market to sell the thermal underwear obvious fashion, not only attach importance to the texture of the product, function, scientific and technological content, color, style fancy up.
Thermal underwear wholesale market reporters in the provincial capital Luokou district see each brand manufacturers introduced thermal underwear has a variety of colors to choose from, in addition to the traditional white, gray, black, bright red, purple and pattern of warm clothing, there are a variety of different patterns.
"In the past, solid color thermal underwear multi Later the some brands launched bright colors, patterns and fancy products, but are not so big as the area covered by this year, every one can find colorful thermal underwear." Of the market, a warm underwear agents said.
In addition to becoming diverse in color, style has changed a lot, in addition to the traditional set of head mounted, open body design of thermal underwear, plus printing, lace and other fashion elements, compared with a few years ago the heavy sense obviously The thin the many. The number of thermal underwear brand dealers, stylish thermal underwear selling pretty good, the main target consumer group is young people.
Liu told reporters that sales for many years engaged in the provincial capital of thermal underwear industry, thermal underwear just come out, a lot of consumers feel that the thicker texture underwear warm the better, but after more than a decade of development, consumers have rationally they know how to distinguish the warm effect good or bad can not simply rely on texture Bohou, and in the choice of thermal underwear, cares more about style color.
Thermal underwear becomes "tide" Waichuan the "into promotional gimmick
Interview, the reporter learned that the last two years on the market sales of thermal underwear more like "underwear" in the traditional sense, a lot of fashion elements are used in thermal underwear, a lot of businesses are also to fight "Waichuan warm underwear "this signboards.
Thermal underwear wholesale Luokou a brand store, the reporter saw a piece of clothing, like the market to sell the majority of men's sweaters, V-neck design, emblazoned with plaid, but it after consulting the clerk, which is actually a thermal underwear, the clerk said pointing to the pile of clothes inside the material, "which is different from conventional thermal underwear, can Waichuan, after putting on just like regular sweater."
"This new thermal underwear not only warm, like sweater to wear out directly, and pretty nor bloated." In the market, a thermal underwear store, the reporter saw its sales of warm underwear material still outer layer is pure cotton inner layer of fleece material, but use in detail on the waist, lace, rhinestones and other small details play a decorative role.
In the wholesale market in the provincial capital, thermal underwear stores visited after the reporter found that, the thermal underwear shape like most of the T-shirt, this dress and casual wear with time, can be exposed, even wear with other clothes, but also out, does not affect the image more suitable for business people wearing. "in the provincial capital of seven on the road and a thermal underwear store, the clerk briefed reporters on the a can Waichuan the thermal underwear.
In addition to the T-shirt design like T-shirts, shirts, reporter, also found that only wear warm pants Unlike many underwear brand launched inside the underwear, like can Waichuan the leggings, pattern, and some still the moment the more popular styles of harem pants, "This is a new style this year, either to wear alone Waichuan inside, very popular with the young lady's welcome." culture on the West, a brand thermal underwear clerk pointed shall warm pants Road.
Industry sources say
Waichuan underwear
Will become this winter trend
Previous thermal underwear, thermal performance feel, always do very heavy style is mainly to ensure that warm function, less focus on the design elements, and so can only be worn on the inside, purchased in elderly based. "Mr. Lee said, the provincial capital of thermal underwear brand dealers.
However, Mr. Lee said, from previous years, thermal underwear has not only the pursuit of these most basic function of warm and comfortable, "the elderly is part of the group, the young and trendy crowd also need warm winter, but in addition to warm this basic 's aspirations, they also hope that the stylish appearance before the styles on the market obviously does not meet their demands, so many styles and colors innovation. "
Most thermal underwear market patterned Ms. warm family basically tight shaping, such as wearing comfortable modal fabrics, men's warm family multi lapel, like T-shirts, outer wear, these are based on consumer groups demand slowly improved form. "
"Warm, comfortable demand, coupled with some of the elements of fashion, so the clothes show personal style, practicality plus thermal underwear aesthetics coexist, will certainly be welcomed by the market." Mr. Lee said that from this year's market conditions point of view, this thermal underwear is more like a fashion popular single product can be used with other popular elements wearing the winter of this year the thermal underwear Waichuan will the popular benchmark of the industry as a whole.
